The complete overview for perfect art fair organisation
Lucas Boitquin_BRAFA_photos013
02-02-2023, 16:10
Of course, you know better than anyone that there is a lot involved in organising an art fair. There are plenty of things to consider. And the number of people involved is huge. You run the risk of losing the overview. Of course, we are happy to help. That's why we have listed everything you need to think about when organising an art fair.
Good exhibitors make for a successful art fair

Let's start with your exhibitors, because expositors are the backbone of any art fair. With dhe right exhibitors put your a fair that people will talk about for a long time to come. Zamong them no high-profile art, visitors, sponsors and media coverage. Before invitees to the opening night with a glass of bubblys in hand strolling past the works of art, heb you and your team already a precision operation on it. Everything has to be put in place: the build-up, ticketing and registration, sponsorship, press and the catering. How do you ensure that your exhibitors will soon look back on the exhibition with satisfaction? These tips are definitely going to help you.

The privacy of participants and visitors at your art fair: how to arrange it properly?

Privacy: an increasingly hot topic. Anyone who comes into contact with another person's data must comply with all kinds of laws and regulations. As an exhibition organiser, you also have to deal with a lot of personal data. Of exhibitors and their relations, for instance. But also of sponsors and other visitors to the fair. So caution is called for, and sometimes that is quite difficult. Because you don't want to make any mistakes when it comes to private data. But what are the rules you have to follow? meet? And how do you offer your exhibitors and relations sufficient protection? We dove in for you and show you how to arrange this easily.

A VIP experience for your guests: here's how to do it!

Your art fair is the highlight of the year. Then you want your guests to experience this exclusivity from start to finish. You want to immerse them in a VIP experience they will be talking about for ages to come. Then it doesn't stop at a grand opening with a red carpet. Because it really can be different, without being very footloose. How to do that? We Have 10 surprisingly simple ways for your listed.

Keep control of the media with press accreditation

The media. Many organisers have a double feeling about it. Because on the one hand, they provide positive attention. But on the other hand, you don't know who is coming. En whether these press people are the ones you like to see at your art fair. That calls for a conclusive system that allows only legitimate and desirable press representatives access to the fair. Accreditation, in other words. In press accreditation, intentions and credentials of journalists and media outlets checked before allowing them access to an event, such as an art fair. This is important for a number of reasons. First, press accreditation helps you maintain the integrity of your art fair. By only allowing accredited press, e.g. only reporters from reputable newspapers and magazines, as a trade fair organiser you can ensure that the event is not overrun by people with improper motives, e.g. to drink free champagne or harass famous people. Curious weach benefits you can do even more gain from press accreditation and how your this best aanpakt if you are organising an art fair? We are happy to explain that to you.

The biggest sponsors of art fairs

From TEFAF to Art Basel, wherever art and people are brought together, there are sponsors who help make this possible. You often see a number of brands regularly on the sponsorship list of art fairs. They each have their own motivation to support art and art fairs. We delved into the sponsorship world and take you through Why sponsors join forces with the art world.

We know what your exhibitors care about

As an art fair organiser, put yourself in your exhibitors' shoes to see what they consider important. As an exhibitor, you want everything to run smoothly. From selling your art to visitors. From receiving your relations to security. And everything else involved. But how do you arrange all that? And how do you ensure watertight registration? We at Eventpartners know this better than anyone else.

The reliable event software from Eventpartners is always appropriate for any event. And because of our experience with renowned art fairs such as TEFAF, Brafa and PAN, there are no secrets to optimal organisation. Even at smaller fairs such as Collectible and PAD, we know what's going on and what to look out for. The benefits of working with Event Partners: Why our event software makes it so easy for you.

Want to know more?

A detailed explanation and tips for organising an art fair can be found in our paper 'Event registration at art fairs'.