Of course, the VIP experience starts well before your art fair has even begun. The special feeling you want to give your guests starts with the invitation. There are several ways to make your guests feel special through the invitation or tickets:
For example, send an invitation that allows you to enter at a special time. Perhaps for a sneak preview or an official toast to a successful trade fair. Or give your guests several days' access to the fair with a VIP ticket.
Your guest does not need to print tickets in advance or keep his phone ready to scan a QR code. He or she can simply come to the fair and everything will be ready at the counter. The important thing here is that everything is right so your guests don't come for nothing. Of course, that immediately takes away the whole VIP feeling.
Therefore, give the card or e-wallet a golden colour for special guests. This will show that they are at the top of your priority list.
Of course, we do more and more things online. But how nice is a printed ticket with a nice design on sturdy paper. Turn it into a valuable piece of art. Then you really give your guests something to keep.
You only get one chance for a first impression. That means the reception of your guests at the art fair has to be right from the start. Otherwise, you are immediately 1-0 behind. A few points of interest to get this right:
Your hosts and hostesses know what VIP treatment entails and there are no waiting times at the counter.
Of course, something can always go wrong. Someone is not on your guest list, for example. Or one is in the wrong place. You can easily solve that with personal attention at a dedicated desk. That immediately gives a personal feeling.
Of course, there are other things you can do for your guests:
The label or name of your event can also contribute to a special feeling. Take for example 'The Young Collectors' or 'All Art Professionals'. As a guest, you want to be a part of that.
You like to give your VIP guests the feeling of exclusivity. Therefore, provide a room you can only enter with a special pass. A reception with a nice bubble and exclusive snacks completes it all.
Are your guests arriving by plane or train? Then arrange to pick them up and bring them to the door of the fair grounds. This way, they will lack nothing and can fully enjoy the fair.
A VIP feeling stands or falls with a good trade fair decoration. Therefore, choose beautiful materials and do not skimp on fair clothing and catering. That way, your art fair will exude exclusivity.
Our reliable event software is always suitable for your trade fair or event. You keep an overview and everything is organised down to the last detail the way you want it. Because smooth running is the most important thing for a VIP feeling. And we at Eventpartners know that like no other. We have been organising everything down to the last detail for years. So that you can focus on your guests without any worries.
Have we made you curious and want to know what else you can do?
Then download our paper: Event registration at art fairs.